We fix your product data, so AI recommends your products.
Four steps, done for you. We find the gap, fix the data, and keep you recommended. The same work lifts your search and your website too.
Diagnose
We ask AI the questions your buyers ask, about your category, and show you where a competitor shows up and you do not. Then we tell you why, and what it is worth to fix.
See where AI skips you, and what it is worth.
- A clear picture of where you stand against competitors
- The reason behind every gap, in plain terms
- A plan to fix it, and what it is worth
Build
We organise your product data and clean up what is already there, so it is ready to hold good information at scale.
Organise and clean the data behind your products.
- A clear structure (taxonomy) built for your products
- A single, reliable home for your product data
- Old data moved and cleaned, with nothing lost
More on this: taxonomy & attribution, PIM implementation, PIM services
Enrich
We add the specs, descriptions and content that AI and buyers look for, across your whole range, faster than your team could alone.
Fill in the details that get your products chosen.
- Complete, accurate specs across your range
- Descriptions and content that answer what buyers ask
- Done at scale with AI, and kept consistent everywhere
Sustain
AI keeps changing, and so does your range. We keep your product data right and keep you recommended, so the gains hold instead of slipping back.
Keep your products recommended.
- We watch how you show up, and act when it slips
- New products sorted and filled in as they land
- One team that owns the result
More on this: PIM managed services
How we work
Done for you, or do it yourself.
We join your team and do the work, so your products show up when buyers ask AI. Then we keep them there.
Done for you
Start with Data
The team that does the work for you, from the first check to keeping you recommended. You get the result, not the effort.
Do it yourself
SKULaunch
Prefer to do it in-house? SKULaunch is the tool your own team uses to sort and enrich product data at scale.
See whether AI recommends you, or your competitor.
We check your category and show you where you stand, and what it is worth to fix.